Navigate
LIFECYCLE MARKETING FOR AUSTRALIAN BUSINESSES

Keep your customers coming back.

Storethread brings customer choices, campaigns and follow-up into one place. It works without a commerce integration; connect Square only when its customer and purchase details are useful.

Sample data — Wattle & Wire is a fictional shop
Wattle & Wire Customers Campaigns Automations Reports
New message SMS
To:337 customers
Hi Sarah, winter is officially here!Our new seasonal range has just landed in our Fitzroy store.Reply STOP to opt out.
120 characters
Immediate send after preflight send now
Queued Delivered
Wattle & Wire
Sat 25 Jul
Hi Sarah, winter is officially here!Our new seasonal range has just landed in our Fitzroy store.Reply STOP to opt out.
Delivered 9:00 am
EVERYDAY MESSAGES

The messages a shop actually sends.

Start from a familiar situation, make it sound like you, then send now, schedule a campaign or publish an automatic journey.

Welcome new customers

Someone signs up at the counter. Say g’day properly while they still remember the visit.

Share a restock update

Something a customer asked about is back on the shelf. Tell the people who were waiting — and only them.

Follow up after a purchase

A few days on, send care instructions, a how-to, or a genuine reason to come back in.

Send an appointment reminder

Remind them in your own words — not a robot’s — and lose fewer appointments to no-shows.

Reconnect with customers

A regular hasn’t been in for a couple of months. Send a short, friendly nudge — before they’ve forgotten you.

Share what's new

New range landed? Hours changing? Tell the people who’ve asked to hear from you.

PRODUCT TOUR

Preview. Preflight. See delivery truth.

This example shows an immediate campaign for the fictional Wattle & Wire business. It does not show scheduling, order sync or sales results.

Three screens, one window — you move between them. Nothing sends on its own: every send is one you set up.

{{ tourTitle }}{{ tourStep }}
Wattle & Wire Customers Campaigns Reports
Audience draft Square data updated 2:46 pm

Active Fitzroy locals — SMS

Suburb is Fitzroy SMS channel
480 customers match the rule
337 ready 143 left out
143 can’t be messaged

Storethread leaves them out. No override.

no permission 87 · unsubscribed 29 · other 27
337 ready Checked again at send time.
New message SMS send now
To:337 customers· SMS
Hi Sarah, winter is officially here!Our new seasonal range has just landed in our Fitzroy store.Check it out online here: wattlewire.com.au or visit us in-store.Reply STOP to opt out.
114 characters · one SMS
Ready for immediate send send now
Queued Delivered 9:01 am
Wattle & Wire
Sat 25 Jul, 9:01 am
Hi Sarah, winter is officially here!Our new seasonal range has just landed in our Fitzroy store.Check it out online here: wattlewire.com.au or visit us in-store.Reply STOP to opt out.
Delivered 9:01 am AEST
Winter restock — report sent Sat 25 Jul, 9:00 am AEST
298 delivered of 337
sent 6 · accepted 3 · unknown 12 · failed 18
Campaign reconciliation 337 recipient outcomes accounted for
Protected at preflight 143 not sent · reasons retained
Sales results Unavailable orders and refunds support repeat-sales attribution reports
Synthetic delivery example — no sales results

Less repetitive work. Nothing sent to anyone who didn’t ask.

Everything runs in Storethread. Connect a commerce source only when you want the extra context.

Know who you’re talking to

Choose customers using details such as suburb and contact method, then see who matches and who can receive the message now.

Check again before sending

Storethread checks customer choices, account blocks, your sending setup and text-message quiet hours before each send.

See what happened

After a send, reports keep queued, accepted, delivered, failed and unknown separate, with eligible repeat-sales attribution from synced Square data.

Hosted forms and QR codes record a separate choice for email or text messages. Replying STOP or using an email unsubscribe link updates who can be contacted.

HOW IT WORKS

From one visit to the next.

Step 1. Choose your starting data

Start with Storethread sign-up forms and QR codes. Connect Square when commerce context is useful.

Step 3. Pick and write

Choose who it’s for, make it sound like you, preview it and send now.

Step 2. Collect the yes

Each hosted form or QR records one clear email or SMS choice.

Step 4. See the result

See whether each message was delivered, failed or is still unknown, plus eligible repeat-sales attribution.
HOW IT WORKS

From one visit to the next.

Step 1. Choose your starting data

Start with Storethread sign-up forms and QR codes. Connect Square when commerce context is useful.

Step 2. Collect the yes

Each hosted form or QR records one clear email or SMS choice.

Step 3. Pick and write

Choose who it’s for, make it sound like you, preview it and send now.

Step 4. See the result

See whether each message was delivered, failed or is still unknown, plus eligible repeat-sales attribution.
BUILT ON PERMISSION

Respect is part of every message.

Square activity can help you understand your customers. It does not give you permission to contact them. Storethread keeps each customer’s email and SMS choices clear and honours when they change their mind.

Permission is re-checked at the moment of sending — not just when you planned it.

Anyone who hasn’t said yes is simply left out, automatically.

Unsubscribes are honoured the moment they happen.

There is no “send anyway” option.

Made with Australian businesses in mind.

Storethread is built for how Australian businesses are expected to communicate: clear, separate choices for email and SMS, easy unsubscribes, and a straight record of what was sent and what happened. Your customers notice this kind of care — even if they never mention it.

RESPONSIBLE COMMUNICATION

Separate yes/no for email and SMS — never bundled

Every message carries an easy way out

A clear record of every send

FREQUENTLY ASKED QUESTIONS

Good questions, clear answers.

{{ f.q }}

{{ f.a }}
READY WHEN YOU ARE

Create your test workspace.

Sign up to build forms, import contacts and prepare campaigns. Live sending stays locked until the required checks are complete.

Sign-up is still available. If you need to contact us first, please try again later or visit help and support.
Go to help and support

The contact form is optional and does not create an account.
FEATURES

Everything you need to stay in touch.

Write and send email or text messages, choose who should receive them, collect sign-ups and see what happened—all in one place. Square can add optional purchase details.

{{ c.t }}

{{ c.d }}

{{ c.d2 }}

Availability

Some sending routes and features may become available in stages. We’ll explain what is available for your business, what it costs and what needs to be set up before you begin.

Starter is AUD $29 per month and Growth is AUD $79 per month. Eligible subscriptions may begin with the trial shown at checkout.

Message and repeat-sales reporting

Storethread separates provider acceptance from delivery and reports eligible repeat-sales attribution from synced Square orders and refunds.

available now: queued · accepted · delivered · failed · unknown
available now: governed repeat-sales attribution with refund corrections

Availability and limits — said plainly

{{ g.t }} — {{ g.d }}
PERMISSION AND SAFETY

Built on permission.

Square activity can help you understand which customers a message may be relevant to. It does not give you permission to contact them. Storethread keeps each person’s email and SMS choices separate.

How permission is collected

Every opt-in is recorded as an append-only evidence event: who, when, which channel, through which form version, and the exact disclosure wording shown at the time. Corrections add new events — history is never rewritten.

event: affirmed · channel: sms
collected: 18 Jul 2026, 11:02 am AEST
source: hosted form WW-OPTIN-01 v3 · QR — Fitzroy counter
disclosure: v3 · policy: draft (pending approval)

Missing evidence is treated as "no". Contacts imported from Square — even loyal, regular customers — are excluded from marketing sends until an acceptable evidence event exists for that exact channel.

A clear answer before every send

Connected-data freshness, customer permission, sender readiness and message status are checked separately. One healthy status never hides a problem somewhere else.

{{ d.t }}

{{ d.d }}

How unsubscribes and delivery blocks are enforced

{{ r.t }} {{ r.d }}

What sending and delivery statuses mean

When a messaging provider accepts a message, that's acceptance — not delivery. Reports keep queued, accepted, sent, delivered, failed and unknown as separate counts, and say when an outcome simply isn't knowable from the available evidence. Some routes can never prove delivery; where that's true, the product says so instead of guessing.

Product limits and legal advice

Storethread is designed to support responsible customer communication, but it does not provide legal advice or guarantee compliance. Ask your adviser about obligations specific to your business.

reviewed 18 Jul 2026 · representative wording — final policy copy pending approval
CONTACT

Contact Storethread.

Share a few details about your business and what you’d like help with. We’ll reply about your question. To create a test workspace, use Sign up instead.

Privacy note. We’ll use these details only to understand your needs and contact you. Don’t include customer names, contact lists or message content.
{{ w04SubmitLabel }}
Sending your enquiry—don’t close this page yet. Nothing is recorded until you see a confirmation.

Check the highlighted fields. Nothing has been sent yet.

Enquiry recorded.

We’ll reply about your question. This doesn’t create an account or start any service.

reference: {{ w04Reference }} — keep this if you follow up
Back to the website Send another enquiry
Something went wrong and your enquiry was not recorded. Nothing was saved. Please try again. Reference {{ w04Diagnostic }}.
Try again Get help
We already have this enquiry. Your original reference is {{ w04Reference }}. Nothing was duplicated.
Back to the website
Too many enquiries were sent from this network in a short time. Nothing was recorded. Please wait a little and try again.
Try again Back to the website

How can we help?

Search the guides, browse common topics or contact us.

We’re having a service problem and can’t show help articles right now. Your account and any recorded permission are not affected. You can still contact us through the get-started form, though we can’t promise a response time.
Contact us Sign in
incident reference: HLP-OUT-0718 · signing in is unaffected

Exploring, or need a hand?

Start with the guides below or send us a question.

Help search is temporarily unavailable. The topics below still work, and you can always contact us.
Contact us

We’ll ask only for your name, work email and business context — never customer data.

Already using Storethread?

Sign in to manage messages, follow-ups, customers and forms for your business.

Sign in to your workspace

For account security, signing in won’t tell you whether an account exists for an email address. If you’re not sure your business has access, contact us instead.

Received a message from a business?

You do not need a Storethread account. Use the unsubscribe link in the email or text message you received to stop messages from that business.

Thoughtful customer communication, with optional connected data.

Storethread is an independent product. It is not affiliated with or endorsed by Square.

Product

Trust

Support

Account
Wattle & Wire Supply Co. · Melbourne VIC

This sign-up form is no longer active

Wattle & Wire has retired this form, so it isn't collecting sign-ups any more. Nothing you entered here has been recorded. If you'd like to hear from them, ask in store for their current sign-up option.

form WW-OPTIN-01 · v3 · retired 15 Jul 2026
Wattle & Wire Supply Co. · Melbourne VIC

Let's slow down for a moment

We've received a lot of submissions from this connection in a short time, so this one wasn't accepted and no choices were recorded. This protects the sign-up list from misuse — it isn't a judgement about you.

What you can do: wait a few minutes and try again, or ask staff in store to sign you up directly. No puzzle or challenge is required.

Try again
reference: OPT-RL-4417 · nothing was recorded
Wattle & Wire Supply Co. · Melbourne VIC

You're already on this list

These choices are already recorded for j•••@example.com:

Email news & offers
SMS alerts

Nothing changed just now. To add SMS, submit the form again with SMS ticked. To stop hearing from Wattle & Wire, use the unsubscribe link in any of their messages.

Update my choices Unsubscribe
recorded 12 Jun 2026 · form WW-OPTIN-01 v2 · idempotent — resubmitting won't duplicate anything
Wattle & Wire Supply Co. · Melbourne VIC

Welcome back — one thing to check

You unsubscribed from Wattle & Wire's email messages on 3 May 2026. Submitting this form asks to opt back in, and we'll record it as a fresh, dated choice — your earlier unsubscribe stays in the history.

Opting back in only affects your unsubscribe. If messages to you were ever stopped for another reason (like delivery problems), that isn't changed by this form.

Yes — opt me back in to email Cancel
re-consent handling follows an approved rule — representative flow (D-LEG-003)
Wattle & Wire Supply Co. · Melbourne VIC
Your choices were not recorded

Something went wrong while saving. No permission was captured — Wattle & Wire cannot message you based on this attempt, and you are not on the list.

What was not recorded: your email and SMS choices, and your contact details from this submission. What's safe: nothing was half-saved — there's no partial subscription.

Try again — your answers are kept

Still not working? Ask staff in store, or quote the reference below to Wattle & Wire.

reference: OPT-EVF-9C12 · 18 Jul 2026, 2:53 pm AEST · no evidence event was written

Test mode. This is a merchant preview. Submissions here don't create consent evidence and no one is added to any list.

Test received

The form works. This test submission was not recorded as consent — no evidence event was written and no one will be messaged. A live submission would show the confirmation page with exactly which choices were recorded.

test run · form WW-OPTIN-01 v3 · excluded from all audiences
Run another test
Wattle & Wire Supply Co. · Fitzroy, Richmond & South Melbourne VIC

Be first to hear about new ranges

Occasional news, restocks and member offers from Wattle & Wire. Choose how you'd like to hear from us — each channel is a separate choice.

{{ w06ErrChannel }}

 {{ w06SubmitLabel }}
Recording your choices — you'll see exactly what was saved on the next page.

By joining you agree to receive only the messages you tick above, from Wattle & Wire Supply Co. You can unsubscribe at any time — every message includes a way out. [Approved disclosure wording — representative placeholder, final copy pending legal approval]

form WW-OPTIN-01 · disclosure v3 (representative) · source: QR — Fitzroy counter
Wattle & Wire Supply Co. · Melbourne VIC

{{ w07Title }}

Here's exactly what was recorded just now:

{{ r.t }}
{{ r.d }}

Your SMS choice wasn't saved. Your email opt-in is safely recorded, but the SMS part of your submission failed to record — you are not signed up for SMS. Retrying below affects only SMS; it won't duplicate your email opt-in.

Retry SMS opt-in only Retrying SMS opt-in…

Every message from Wattle & Wire includes an unsubscribe route. Opting in today doesn't undo any unsubscribe or delivery block that isn't shown above.

{{ w07Evidence }}
Close Unsubscribe or withdraw

We already had this one

This looks like the same submission arriving twice — that can happen on a slow connection. Your choices were recorded the first time (18 Jul 2026, 11:02 am) and nothing was changed or duplicated just now.

original receipt: OPT-2K91-EV · duplicate resolved idempotently
Close
Nothing was recorded

We couldn't save your choices, for either channel. You are not subscribed to anything, and Wattle & Wire cannot message you based on this attempt.

Back to the form to try again
reference: OPT-EVF-9C13 · no evidence event was written

This link isn't valid any more

Unsubscribe links expire or can be mistyped, and this one can't be matched to a subscription. For your privacy we can't show whose messages it related to. No change has been made — if you were subscribed to something, you still are.

To stop SMS messages right now: reply STOP to the message you received — that always works, even without this page. For email, use the unsubscribe link in the most recent email.

Get help
reference: UNS-TOK-EXP · quote this if you contact support
Wattle & Wire Supply Co. · Melbourne VIC

Stop SMS messages from Wattle & Wire?

FromWattle & Wire Supply Co.
ChannelSMS marketing messages
Your number04•• ••• 812

This stops SMS marketing from Wattle & Wire to this number. It doesn't affect email — if you get their emails, unsubscribe from those separately using the link in any email. No sign-in needed.

{{ w08DoLabel }} Keep receiving SMS

Recording your unsubscribe — this page will confirm once it's saved.

Done — you're unsubscribed

Your unsubscribe from Wattle & Wire SMS marketing to 04•• ••• 812 was recorded at 18 Jul 2026, 2:54 pm AEST. Future marketing SMS to this number are blocked from now on. A message that was already with the phone network before this moment may still arrive — that's the last of it.

This didn't change any email subscription. Changed your mind later? You can opt back in through one of Wattle & Wire's sign-up forms.

receipt: UNS-7Q2M-44 · evidence event written
Close

You're already unsubscribed

An unsubscribe for Wattle & Wire SMS marketing to 04•• ••• 812 was already recorded on 16 Jul 2026. Nothing more was needed — using this link again doesn't create a duplicate, and you remain unsubscribed.

original receipt: UNS-7Q2M-44 · idempotent
Close
Received — but not confirmed yet

We got your unsubscribe request, but we haven't yet confirmed it's recorded. Don't assume it's done. We'll keep trying automatically; until it's recorded, a message could still get through.

The certain way to stop SMS now: reply STOP to any Wattle & Wire message. That takes effect regardless of this page.

request reference: UNS-PND-3318 · 18 Jul 2026, 2:54 pm AEST · check back or quote this to support
Get help
Your unsubscribe was not recorded

Something failed on our side. You are not unsubscribed yet — marketing SMS could still be sent to this number until the withdrawal is recorded.

Two safe options: try again below, or reply STOP to any Wattle & Wire message — the STOP route is independent of this page and always works.

Try again Get help
reference: UNS-ERR-8802 · 18 Jul 2026, 2:54 pm AEST · no evidence event was written
hosted recipient route · no merchant sign-in required
{{ toastMsg }}